The CUP - 2012
All Winners
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American Rom
- Prize:
-
BEST OF ADMAKING - Winner
- Prize:
-
BEST OF ADMAKING - Winner
- Prize:
-
BEST OF MEDIA - Winner
- Prize:
-
BEST OF PRODUCTS AND SERVICES - Winner
- Agency:
- BV MCCANN ERICKSON ROMANIA SRL…
- Client:
- Kandia Dulce
- Brand:
- Rom
- Industry:
- Food
- Views: 597 0
-
Builders of Tomorrow
- Prize:
-
BEST OF MEDIA - Winner
- Agency:
- Serviceplan
- Client:
- Lego GmbH
- Brand:
- Lego
- Industry:
- Entertainment
- Views: 215 0
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Dirty Dishes campaign
- Prize:
-
BEST OF MEDIA - Winner
- Prize:
-
BEST OF PRODUCTS AND SERVICES - Winner
- Agency:
- DDB Group Melbourne
- Client:
- PZ Cussons
- Brand:
- Morning Fresh
- Industry:
- Maintenance
- Views: 557 1
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Dortmund Concert Milk
- Prize:
-
BEST OF PRODUCTS AND SERVICES - Winner
- Agency:
- Jung von Matt / General
- Client:
- Dortmund Concerthall
- Brand:
- Dortmund Concert Milk
- Industry:
- Entertainment
- Views: 488 0
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El Corazón de Puerto Rico
- Prize:
-
BEST OF MEDIA - Winner
- Agency:
- JWT San Juan
- Client:
- Pepsico
- Brand:
- Gatorade
- Industry:
- Non alcoholic drinks
- Views: 414 0
-
Encargado de la limpieza
- Prize:
-
BEST OF PRODUCTS AND SERVICES - Winner
- Agency:
- BorghierhLowe
- Client:
- UOL
- Brand:
- Emprego Certo
- Industry:
- Media
- Views: 223 0
-
Express Train
- Prize:
-
BEST OF MEDIA - Winner
- Agency:
- Cheil Worldwide Korea
- Client:
- 3M
- Brand:
- Super Sticky Post-It
- Industry:
- Office
- Views: 569 0
-
Give 100 TL Get 125 TL Back
- Prize:
-
BEST OF MEDIA - Winner
- Agency:
- Markom Leo Burnett Turkey, Ist…
- Client:
- Private Pension System
- Brand:
- Private Pension System
- Industry:
- Charity
- Views: 346 0
-
Go Back
- Prize:
-
BEST OF PRODUCTS AND SERVICES - Winner
- Agency:
- F/Nazca Saatchi & Saatchi Braz…
- Client:
- Café Suplicy
- Brand:
- Café Suplicy
- Industry:
- Non alcoholic drinks
- Views: 447 0
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Hat / Iceberg / Goldrush
- Prize:
-
BEST OF PRODUCTS AND SERVICES - Winner
- Agency:
- Dentsu Inc. Tokyo
- Client:
- JCB Co., Ltd.
- Brand:
- JCB Card
- Industry:
- Financial
- Views: 151 0
-
La Máquina de la Amistad
- Prize:
-
BEST OF ADMAKING - Winner
- Agency:
- Ogilvy & Mather Argentina
- Client:
- Coca-Cola
- Brand:
- Coca-Cola
- Industry:
- Non alcoholic drinks
- Views: 156 0
-
Light
- Prize:
-
BEST OF PRODUCTS AND SERVICES - Winner
- Agency:
- Demner, Merlicek & Bergmann
- Client:
- XXXLutz/ Moemax Furniture Stor…
- Brand:
- Moemax Furniture Store
- Industry:
- Furniture
- Views: 466 1
Country: Turkey
Organizer: The CUP Organization
Date: Jan. 27, 2012
The mission of THE CUP is the affirmation of locally inspired creativity. The purpose of THE CUP is not competition with any other advertising show, but a very new international concept that makes it possible for local creativity to be judged on a global scale by its local merit. It is a natural extension of local festivals with regional judges, who recognize the quality of local creativity and bring a fresh perspective to global judging.
Basic principle of this new advertising competition is that shortlisted entries from participating regional festivals gain exclusive right to enter into the Intercontinental advertising selection judged by the highest level international jurors.
Genius Loci
“Dedicated to GENIUS LOCI” is the leading principle of THE CUP. Genius loci is in Roman mythology a spirit of the place, a friendly spirit safeguarding the integrity of a location’s character. New York and Paris, Alma Ata and Buenos Aires, Sarajevo and Bora Bora – every place that has ever been touched by people has a spirit all of its own. To feel, to understand and to express this local spirit is a big thing. Especially in advertising and this is the reason behind the birth of the Intercontinental Advertising Cup.
Website: http://www.thecupawards.com/